Google Workspace announced that Google Vids will begin supporting portrait oriented video clip creation, bringing office videos closer to the publishing format of short video platforms.
Product change point: Moving from landscape demonstrations to vertical short content
The core of this update is the ability to create portrait sized clips in Google Vids, and the official mention of using Veo 3.1 to generate relevant content means that video generation and layout will be more suitable for mobile viewing and information flow distribution needs. Source
Caption: Google Workspace has officially released an update on X, mentioning that Google Vids supports vertical clips and is associated with Veo 3.1.
The impact on content creators: vertical screen priority, reducing the cost of "secondary redesign"
For creators who need to frequently publish content, the significance of vertical screen capability is not just changing the frame, but making the "production → publishing" chain smoother: reducing the composition loss caused by horizontal and vertical cropping, rearranging the safe zone of titles/subtitles, and the time consumption of repeatedly outputting multiple versions for different platforms.
The impact on enterprises: turning videos into lighter "communication carriers"
For enterprise teams, Google Vids' vertical output is more conducive to reaching on mobile devices: internal announcements, product highlights, training knowledge, event previews, and other content are more easily disseminated in the form of "short, fast, and repostable" within the team or external channels, and are also closer to current information flow consumption habits
Possible usage scenarios (closer to reality)
Social media operation: highlights of new vertical screen products, feature updates, and short demonstration videos of tips.
Market and Sales: Vertical screen case overview, three-stage explanation of solutions, activity countdown warm-up video.
Internal training for enterprises: Break down long documents/meeting content into vertical "knowledge card videos" to facilitate fragmented learning for employees.
HR/Employer Brand: Vertical recruitment promotion, cultural introduction, employee story short films, suitable for mobile communication.
Summary
The "vertical screen generation" update on Google Vids points to a clearer trend: office content is becoming more video oriented, and videos are also shifting towards short content and mobile first forms. For enterprises and creators, the ability to quickly produce "publishable" vertical content in the same workflow will become one of the key capabilities to improve communication efficiency.
