On November 18, 2025, ElevenLabs, a giant in the multimodal AI industry, announced the official launch of its new "Image & Video Platform" via its official account on the renowned social media platform "X." This is no ordinary upgrade—it transforms the company from a mere voice tool into a super AI content factory integrating image generation, video creation, voice synthesis, music composition, and sound effect design. Doesn't this feel like equipping creators and marketers with a magic wand? Tasks that previously required switching between multiple platforms can now be completed with just one click, from script to finished commercial video. The efficiency boost is simply unparalleled!
One-stop closed loop: From zero to finished video, effortlessly done
The new platform seamlessly integrates visual generation with ElevenLabs' proud audio capabilities. Previously, after users generated images and dynamic videos, they had to switch to other platforms to add voiceovers, background music, and environmental sound effects, which was tedious and time-consuming. Now, professional grade audio elements can be overlaid directly on the same interface, seamlessly connecting the entire process. The official said that from concept to directly deployable marketing videos, it can be completed in just a few minutes, which has redefined the efficiency standard of AI content production!
Imagine making a video in the past, where you had to flip files back and forth between several software, like finding an exit in a maze, which was tiring and prone to errors. Now with this new platform, it's like driving on a highway that leads directly to the destination, smooth and fast.
Model Team Gathering: Top tier Visual and Auditory Alliance
The Image&Video platform has assembled the world's strongest multimodal model matrix in one go. There is Google Veo here, which can generate ultra long and consistent videos; OpenAI Sora， Can create a cinematic visual quality; Kling， Capable of presenting surreal physical effects. There are also emerging dark horse models such as Nanobanan, Flux Kontext, and Seedream. In addition to the world's most natural AI voice and the latest music generation model developed by ElevenLabs, users can freely mix "the strongest vision" and "the strongest hearing", and the generated effect is far more than that of a single model.
This is like a music feast, where various top instruments and performers gather together to perform a breathtaking piece of music. Each model has its own unique advantages, and when combined, they can create infinite possibilities.
Specially designed for business: Thoughtful features meet diverse needs
This platform is specifically optimized for creators and marketers. It supports direct output of vertical and horizontal video in multiple scales, and can perfectly adapt to different platforms such as Tiktok, Little Red Book, TikTok, YouTube, etc. The built-in commercial secure voice and music library allows the generated content to be directly used for advertising without worrying about copyright issues. There is also a one click replacement function for voiceover language, which makes it easy to create multilingual versions of videos and expand overseas markets. In addition, it also provides a complete timeline editor that supports precise frame by frame sound and image synchronization adjustments, making video production more refined.
Previously, marketers had to spend a lot of time and effort adjusting the format and content in order to create a video that was suitable for different platforms. Now with this platform, it's like having a thoughtful assistant that can quickly meet various needs.
Actual effect explosion: 30 second brand advertisement takes 5 minutes to release
The official demonstration case shows that a series of operations can be completed on the platform with just a 30 second copy. Create a brand storyboard image, then convert it into a smooth video, add CEO level natural voiceover, add emotional background music and environmental sound effects, and finally export the 4K commercial product. The entire process does not require the use of software such as Premiere, Midjourney, Runway, Suno, etc. to flip files back and forth, truly achieving one-stop production.
It's like a magical box, putting various materials in and waiting for a while to produce exquisite finished products. For creators and marketers, this is undoubtedly a huge blessing.
ElevenLabs' update has directly elevated the technology of "text to video" to a new level, and what is even more commendable is that it has solved the problem of audio and video synchronization in one go.
When the top technologies in the fields of visual and sound generation are combined, independent creators and small and medium-sized enterprises will usher in a true era of dimensionality reduction. What surprises will this platform bring us in the future? Let's wait and see!
